[Written October 2020 - April 2021]

Loving these locally-produced face masks!
#StaySafe #SupportLocal #FightCovidTogether

I'm so glad that I jumped on the whole support local bandwagon. It's given me a whole new spin on content that I can put out there without all the bashers making fun of me. Ugh, I hate this pandemic so much.

In the early months of lockdown, I have to admit I kind of panicked. With all of us stuck in our homes, what would I post to my Instagram feed? No more gym selfies with quotes curated from BrainyQuote or wherever. No more instant photoshoots on the streets of BGC. No more thoughtful selfies with whatever new coffee or milk tea place seems trendy enough or IG-worthy. What a tragedy, really.

I tried dredging up old photos from before the pandemic and that sort of worked for a while. I did a few home workout Stories and that got some engagement, but nothing like my usual stuff before the lockdown. Talk about social media panic. What this virus was really killing was my social media standing.

Socially-distant date with my BFF!
#StaySafe #SocialDistancing #QuaranDate

And social media has become, like, SUPER toxic these days. Everyone's become so easily triggered by little things not wearing your mask properly or trying to have a staycation photoshoot extravaganza. I sorta get it - it's annoying not being able to fly to Boracay as easily as we used to, so maybe that's why people are stressing out so much. They totally need more Vitamin Sea to rediscover their zen and not be so irritable. Like chill peeps - there are bigger things that are worth canceling over.

But it hasn't all been bad. I think a lot of us who play the social media game figured out the new "rules" in order to get back to the business of growing our following, getting endorsement deals, and not generating all those nasty comments.

Who knew that disinfecting your groceries could be fun?
#StaySafe #UVpower #KillTheVirus

The pandemic sort of became the biggest gift of them all. It's like reusable straws, but like so much more. Who needs to save the planet when apparently we just needed to wear masks?

So I did a total rebrand during the pandemic and doubled-down on this whole health and safety thing and it totally worked. And I've already gotten great deals for different masks and face shields and other products and it's super working out for everyone. Sure, the photoshoots aren't as fun since so much of me is covered up, but my engagement numbers are super awesome, so who cares right?

Talk about feeling #blessed!